According to scientific research, the human brain processes images 60,000 times faster than text, and 90% of the Digital Marketing Company in Nottingham information is transferred to the visual brain. Bubble graph, treemap, bar charts, heat maps – a good visualization of data can do wonders if it gives the story, no matter how complex, easy to digest format.
Vis the data can be in the form of static or interactive graphics – in fact, people have been using static data such as charts and maps vis for as long as we can remember. Interactive data vis new little bite, although it is now so universal that pretty much everyone has an understanding of what it is.
Due to the increase in popularity, content strategy forever trying to find new ways and innovative ways to present data in visually appealing way, because not only did it help find an interesting angle, it also helps to tell a unique story that people want to hear.
So on that note, here are some effective data visualization techniques to keep in mind for your next campaign content.
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- Look for inspiration in the right place
If you are new to data vis, the idea of designing a data source and the data vis a large piece of it can be daunting, to say the least. So, my advice? Look for online resources that offer instruction, guidance, and inspiration. Websites such as Information is Beautiful, Data Visualization and Data Flow only a great source of some inspiration if you are on the lookout for creative data visualization. Here is an example of a piece of information is Beautiful:
Puddings are also worth a special shoutout and my ultimate favorite sites for the data vis inspiration – be sure to check it out, you will not be disappointed!
- Keep it simple
While many people think that the more complex graph is, the better, the opposite is often true. Good visualization of data is not fussy or busy, and simplicity is much more credible. Data visualization is all about making things easier to understand, because a good visualization should simplify the message and make a major angle as easy to understand as possible, otherwise you could be left with this kind of data visualization.
For more on what not to do when it comes to creating a vis data, check out this chart ugly.
- Invest in data visualization tools
Did you know there are online tools that can help you visualize your data in a matter of minutes? Here are some tools that I’ve used in the past which I believe deserves a shout:
DataWrapper – Datawrapper allows you to copy and paste data from Google Sheets, Excel, CSV file, or a link to a URL to create a diagram. You can then select your chart from the selection on offer, and customize it to make effective data vis. What is very useful with this tool is that it allows you to view and examine how the chart will look like on different devices before publishing.
RawGraphs – With this tool, you can simply copy and paste the relevant data directly from your spreadsheet, and select the type of data visualization. Each metric can then be adjusted. This tool is ideal for beginners as it is super easy to use.
Tableau – Among the data visualization tools are available online, Tableau certainly stands out as one of the most sophisticated. It offers a free 14-day trial, but you’ll need to sign up for a subscription thereafter. Even if you do not want to register, the site also offers a lot of useful tips and insights on their blogs so it’s definitely worth checking out.
- Think mobile phones
If you come up with good execution for the data vis piece is not complicated enough, surely you also have to decide how you want to look at your phone. While it is easy to think that for a mobile devise more difficult, you have to think Digital Marketing Agencies in Nottingham about it as an opportunity to present the data in new ways and interesting. There are many techniques that can be considered when it comes to creating a vis for mobile data.