Is e-commerce web sites you have all the features necessary to make for a shopping experience that is safe and comfortable?
Your customers should be served with the sites that are safe, attractive and easy to navigate!
As a specialist e-commerce, we have compiled a list of important features that should be included in your e-commerce website.
- Compatibility Mobile
More and more people are doing their shopping online from their phones. In fact, recent studies have shown that at least half of the online shopping purchases made from mobile Digital Marketing Agency Newcastle devices. Therefore, it is a mobile compatible site? Keep a modern, mobile phone shopper in mind by providing a fully optimized mobile shopping experience from their mobile phones. Optimizing your site and you can expect your online sales to increase dramatically!
- High Quality Photos
We live in a very visual society and people want to see what they’re buying before handing over their hard-earned money.
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Make sure that all the images on your site are high quality and can be enlarged so that customers can see the details that each product offers. There must be some photographs of each product, from various angles. While the photos must be of high quality, they also have to be optimized and properly compressed so that they do not slow down the page loading speed.
- Special Offers And Deals
People love to feel as though they are getting a good deal, so it’s important that you have the ‘offer’ in your e-commerce website.
By letting your customers think that they get a special promotion, they will automatically be more inclined to spend and buy right away, especially if the deal is offered for a limited period. Special offers also provide the starting point for new buyers if they are not too sure what they are looking for.
wish list is featured in the e-commerce site almost all respected for good reason. a wish list which is very convenient and allows shoppers to curate a list of all their favorite products that can be shared with family and friends.
It also gives customers the chance to bookmark items that they might want to buy when they get their next paycheck.
In addition, the wish list could be an important aspect of the marketing strategy and engagement because they provide important information about what your potential customers are interested in buying.
- Related Products
Features ‘Related Products’ on e-commerce sites using a simple algorithm to present customers with other products they may be interested.
If they buy clothes, they can be served with other clothing items in a similar style. By presenting shoppers with more items in style and their price range, you can make additional purchases.
‘Related Products’ made a lot of positive signals for the buyer, the main thing is that you understand their brand and their personal tastes.
- Security Features
One of the most important aspects of the entire e-commerce site you are your security features. E-commerce with current protection are easy targets for hackers and cybercriminals.
You need to make sure that you have a secure platform to protect your customers’ personal information, as well as the following security features:
two-factor authentication – provides an additional layer of security by requiring shoppers to provide their log in details and the code sent to the email address or phone number for purchase.
Firewall – Firewall provides gateway or a wall between the two networks and permits authorized traffic and block malicious traffic.
- Various Payment Options
Is e-commerce website offering enough choice of payment? And advanced payment options, safe and secure? Be sure to cater to your target market and give them payment options that Digital Marketing Agencies Newcastle are most likely to be used.