The speed of the site is an important area of ​​website optimization that people who work in the world Digital Marketing Company Stafford of Search Engine Optimization are becoming increasingly concerned about.

With the speed of the site update Google rolled out to all users on July 9, now is the time to audit the speed of your site if you have not done for a while.

However, there are a few different metrics speed sites out there – and it may be difficult to know what the difference between them is, and which should be concerned about, which is why we have written this guide is useful for the most commonly viewed (and effective).

Home Page Load Time
This is the default site speed metrics that Google Analytics reports, and one of the many digital marketers pay the most attention.

However, it is not really the most useful.

Home Page Load Time means the time for loading to resolve completely. A page can be useful, and even complete functional seen before has the technical loading is completed.

Users are more concerned about their experiences rather than what is going on in the background – and I expect Google to prioritize when deciding website to punish with their latest updates.

First Contentful Cat
“First Contentful Paint is the stage where the first browser to render text, image (including a background picture), non-white canvas or SVG. This does not include the content in the iframe but includes text with pending webfonts. This is the first time that users can begin to consume the content of the page.

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First Contentful Cat is really important for your engagement metrics – basically the first step in the process of loading where users see something that really happened. Do not see the loading progress at all is a common reason for the bounce of the page – if the user does not see anything after a few seconds then the chances of this happening increase significantly.

If you want to see for the first time Contentful Cat You can use Google’s PageSpeed ​​Insights tool. Unfortunately, this metric is not available in Google Analytics.

Document Interactive Time
This is the metric that tells us the point where the user can first begin to interact with the elements on your Web page. As First Contentful Cat, this metric is highly correlated with bounce-rate and so must be one metric speed you pay most attention to.

Unlike First Contentful Cat, metrics Document Interactive Time reported in Google Analytics. To see it, you only need to go to the Site Speed ​​Report. In Explorer’s menu Page Timings no option to view the “Time DOM” – click it. I also recommend changing table view from the default setting of “comparison” to “data”.

DOMContentLoaded is the time required for the HTML document must be completely loaded and parsed, without waiting for images, stylesheets, and subframes to finish loading. (Reference:

This is the stage when the content on your page is loaded, look and interactive for the users but may not appear exactly as it should when actually loaded.

Other useful metrics
The page size
This is the total size (in megabytes) of the page. While this is not a direct metric speed, if you’re wondering why your site is slow and large page size so that this is something for the address. A common cause is an image that has not been optimized properly, so this is the first place I would normally visible.

Number of HTTP Requests
This is the number of files that the page has a request for a full load. As the page loads, the browser sends an HTTP request to the server – this is basically asking to download the file to the browser.

Each separate file on the page Digital Marketing Companies Stafford will require its own demand, and because of the way HTTP works, this request needs to be made sequentially (one by one) for each HTTP connection.

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