At the end of last month, Google announced that it is rebranding Google Adwords.Google AdWords will instead be called Google Ads. This rebranding combine all Google Digital Marketing Company in Bournemouth advertising platform under the umbrella of Google Ads.
According to Google, not much has changed and rebranding will not affect the advertiser’s campaign. Advertisers are still able to continue its targeting the Search Network, Display Network, or both. Google explained, however, that
Starting you will begin to see the brand-new Google ads, including a new name and logo of document-reflected in the product interface, Help Center, billing, and more.
What It Means For Business?
With this rebranding, Google wants marketers to see Search, Display, Video, Shopping, Apps, Maps, Gmail and advertising partner as one unit rather than individual units with their own goals and budget.
The rebrand Google AdWords’ Google Ads representing various advertising capabilities we offer today – on Google.com and across our other properties, our partner sites and apps – to help marketers connect with billions of people find answers to search, watch videos on YouTube, exploring new places on Google Maps, find the app in Google Play, browse content across the web, and more
- Sridhar Ramaswamy, Senior Vice President of Advertising and Commerce at Google (Google Adwords From Blog)
Source: Google Blog
As part of the rebranding, Google also announced a smart campaign that will now be the default campaign in the new Google ad. With Smart campaign, Google promises that small businesses can set up ads in almost no time, Google followed up to determine how your ad appears, and make optimizations based on feedback from an account manager. The SMB market is the largest untapped source of new revenue, because the difficulty in achieving and dissemination of small business advertisers.
Google’s smart campaign is a way to add extra income to reach the SMB market and make the platform easier to use.
Impact on Institutions
Google wants to encourage businesses to succeed with Google Ads. With Google Ads, Google continues to work towards lowering the barriers to entry into online advertising. Smart Campaign will largely automated and help small businesses advertise their business online more quickly. However, for businesses that want to optimize their campaigns to specific business goals, user management campaigns will continue to be available. It will, of course, require a more experienced campaign managers to optimize your campaign for a successful outcome. This requires analysis, research and creative thinking that a Digital Marketing Companies in Bournemouth like SocialB can provide.