This led me to do some serious studies on Facebook and all the features of it, and although I think I know Digital Marketing Company Nottingham the product well enough burden, I have learned more.
Even better, I had to apply a lot of what I’ve learned in the client’s account.
Most people know Facebook can be a great tool for people in the hospitality industry ie restaurants, bars, cafes, delis etc, IF they use it optimally.
However, from the recent remodel hospitality x3 Facebook business page in Tasmania, I think the post about how I approached it and some of the features I applied and why it might be helpful to other hospitality business out there.
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STEP 1: GAIN ACCESS
While I can see the level of the surface on the Facebook page is given without admin access, I usually ask my clients to provide the level of administrative access so that I can go in and have a good look around at not only the front end (what people see when they view your business page ), but also the back of their Facebook page.
STEP 2: FIRST IMPRESSIONS COUNT – MAKING SURE PROFILE PIC + CLOSING GRAPHIC IS GOOD
I usually begin my ‘poke around’ with the first impression. For example, they have the right bottom of the page, the profile has a logo image clear and well cut and cover their graphics using prime real estate to share some relevant images in the form of an image size, slide show of up to x5 relevant images or videos? If not, I will look for their logo and pictures of the best that I can find to show the businesses concerned (cover graphic video was probably my favorite) and then upload it.
STEP 3: CHECK SETTINGS / TEMPLATES & tab
The next thing to check is what I usually use a page template. A hospitality business generally must use Restaurant & Cafe template pages, but surprisingly not every one. So, if this is not in place, I would change the template to suit.
With this in place I will then scroll down tab and activate each relevant yet in.
STEP 4: REVIEW THE PAGE INFO (ALSO UNDER CONTROL)
Area description in this area of your Facebook page setting is quite important. This is your chance to 255 characters to tell the world about yourself and what makes you unique. In the case of one of my business works, not there at all, so here’s what I was given added character limits:
Pasini is pizza and pasta lovers paradise in Burnie, Tasmania and available to eat in or takeaway. While we are famous for pizza and pasta, we serve all the needs of the food and also offers seafood, deli food, home baked goods, local wines and more.
The logic is that I clearly communicate what the place is known for its pride and, and let people read them know that they do eat in, takeaway, cater to dietary needs (very important in hospitality) and has much more to offer.
I also checked the relevant categories and adding, check all your contact details are up to date and correct (amazing how many do not!) And anything else that seems relevant.
NOTE – Some of the fields in this section will be removed on Sept. 1, 2019. So consider adding information that will soon no longer features for your Page Description or Story About tab.
STEP 5: THE REVIEW OF SECTION
Every page on Facebook has about section, so make sure you also check this information as well. In this section, I always seek to ensure that the correct business hours, payment methods accepted are outline, other social networks or websites is a feature, and the page ha ‘Story’. It’s a chance your long form to tell us more about your Digital Marketing Company in Nottingham business so it’s best you use it! For a restaurant or cafe, it is also particularly important to make sure the menu is added.
