Google Maps is one of Google’s most successful products, with more than one billion active users search for addresses or directions on their devices.
Given the combination of Google Digital Marketing Company in Southampton search results more localized and their focus on providing local recommendations in Google Now, it has never been a more important time to focus on your local marketing.
Do not be a man staring through the store window and see all your neighbors capture business.
Today I will present to you some ideas on how you can take advantage of a new era in local search.
But first, there are some core concepts that you need to understand before diving deeper into the secrets of Google Maps.
First, let Review Basics
What is Google Maps?
I could try to define the Google Maps itself, but in this case I think it would be easier to use the definition that appears in Wikipedia to it:
“Google Maps is a web mapping service developed by Google. Offers satellite imagery, street maps, 360 ° view of the streets (Street View), real-time traffic conditions (Google Traffic), and route planning to travel by foot, car, bicycle (in beta), or transport general.”
It is also worth mentioning that Google Maps offers information on local businesses with a physical location that can be edited and updated by the business owner and the user. The location can also be connected with the features of direction, which makes it useful for users trying to figure out how to get to them.
Local package appear in Google results when users introduce local query. A local query can be something like a restaurant near me or veterinarian in London. If the local demand is used, Google will use your device’s location to find nearby places to their location. However, if the search is not currently in the city where they are looking for, Google will use the city center as a reference.
Local Pack including maps of the area, highlighting the physical location of the top three with a big red pin (and several additional locations with small buttons, but without mentioning the name) and contact details of their 3 locations, including addresses, phone numbers, websites and star rating.
Here is an example of a package of local institutions in brighton seo terms: (Check that first appeared ?)
SEO agency in brighton – local results
Local package comes right after the traditional paid for advertising, but in many cases, it will come before the organic results. For this reason, it could be a great shortcut to appear at the top of the search results.
This Google My Business Explained
Google My Business is a free platform created by Google that allows companies to manage their physical location. Business owners can claim their locations, edit their details and upload an image that will appear on Google Maps, Google+ or in Google Search Results Pages in panels feature (see below).
Google My Business – SiteVisibility
Google My Business also offers some valuable insights that you can use to feed back to your Google Maps Marketing Strategy. I talk about them in one of my previous posts and you can find it here.
So, What is Google Maps Marketing?
After covering all the basic concepts, we can define a Google Maps Marketing as a combination of all the tools and resources available for companies to optimize their presence on Google Maps. It is not only to allow them to appear as high as possible in Maps results, but to provide the best user experience and to increase their involvement.
Why You Need SEO Local and Google Map Marketing Strategy
Having local SEO and Google Map Marketing Strategy in place can improve not only your website traffic, but also Digital Marketing Agencies in Southampton your lead generation, the number of phone calls and visits to your physical location.