Instagram is a social media platform for sharing pictures, likes, and comments on other’s posts. Instagram has continued to work on several features of how to set up Instagram Shopping list, to come up with new features to roll out the option Digital Marketing Company in Newcastle to save Instagram broadcast live to testing to confirm the story full-screen display. Now, once again Instagram has recently introduced a new feature called the roll. Instagram rolls main feature is to create a 15-second video segments to Story Instagram to replace tiktok Market, just after a week the n government banned the ticktock in .

This article will explain to you about what the roll, Reasons: Why Instagram launched the rolls in the Market and How to Use Instagram rolls.

What Reels?

Instagram has stated that it is the latest element of a short test video sharing called coils, which will provide strong competition for similar applications such as Mitron, Roposo, of Chingari, and .

It has been tested in Brazil, France, Germany and  has become the fourth country to test rolls.

Features Instagram rolls being released

Similar to the ticktock, reels allows users to create entertaining and interesting short video (up to 15 seconds) by adding a new filter known as AR Filter and music and share with their followers.

It also provides a function where users can choose music, select an audio to video, or create their original video. It also contains a countdown timer to set the same pace as tiktok video. One can share their rolls, and can send them to users or add it to the new roll tab for a particular user profile. Users can find the best performing reels made by various users in the choice of Explore.

Reason: Why Instagram introduced Reels?

Instagram introduced together with Tiktok rolls because its popularity is growing in  from last year. According to Adweek, Tiktok received the most downloads in comparison with other applications in Q1 2020.

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According to data from, the percentage in January the US-based users between the ages of 25-34 increased from 22.4% to 27.4% in April when aged 18-24 receive a downfall of 41.1% to 35.3%.

Graphs Of Instagram Reels

This is a new feature that integrates with Instagram application on his story. Check out the following steps to create a video.

To Access rolls, users just need to open their Instagram Camera story, and there find a selection of rolls with a lot of other options that already exist.

Select Options Reel Instagram

Users can select the audio by tapping on the option Audio.

Select Audio Options Add Music

Users can select video speed with the help of Speed ​​option:

Selecting Video Free

In rolls in Instagram, users will get the option to Timer, which allows them manage- how long they want the video to be. There is a countdown when setting the timer before recording starts.

Timer options

Users can also add effects or AR Filter in rolls Video and can use the filters already available or can suppress the Securities Browse more filters.

Choosing AR Effect

Users must press the record button to capture video.

Video recording options On Reels

Users can find the new roll profile Digital Marketing Agencies in Newcastle can examine draft Instagram & video & Videos published.

Rolls Option On Instagram Profile

Source: Later


Instagram update rolls could be the best alternative for ticktock. Some creators are very pleased with the launch of the rolls because they can connect with their audiences more. New features of the roll provides the freedom to add more videos. Instagram feature will cause the scrolls to another level. But the more interesting video, this feature is expected to be launched in more countries in the coming future.