It is a sign of the times, and the state of print journalism in the UK, that The Guardian and its sister Sunday paper The Observer will be a tabloid newspaper from the beginning of 2018. The shrinking size of them, from the moment tall and slim Digital Marketing Agencies in Newcastle European style ‘Berliner’ format to tabloid dimension, is a symbol of the ongoing battle to keep print journalism alive. Having said that 12 years ago when adopting the Berliner format that is keen to avoid the ‘tabloid easy these short term’, The Guardian are now doing that, which in many ways feels like a last effort to manage soaring losses; leaving a legacy broadsheet to potentially attract a wider demographic of readers and advertisers.
The Guardian referring to the decision as a “three-year transformation plan”, which will see the evolution of the newspaper industry in line with the rest of the print. Despite the move, David Pemsel, chief executive of the Guardian Media Group, claims “the more people who read and support our journalism than ever before”.
“The Berliner format is wonderful that has been serving our readers brilliantly for 12 years but we know that it is that our readers value the most, rather than the shape or size of the newspapers award-winning, quality, independent journalism,” added Katharine Viner, editor -in-chief of the Guardian. “We will create a new view tabloid Guardian and Observer are bold, striking and beautiful – and still contain the agenda-setting journalism for which we are renowned.”
Read Also:- Top 10 SEO Keyword Research Tools for marketers
Conclusively, although reduced print advertising revenue, GMG claims it remains committed “to print high-quality journalism”. Last year, The Guardian reported a loss of £ 69 million for the previous financial year, compared with £ 14.7m in 2015. The company was forced to cut more than 260 jobs through a voluntary redundancy scheme. It also saw collapses circulation of 341,000 copies in April 2005 when the title starts to print the Berliner format, only 154,000 in April this year.
The Guardian many attributes losses to Google and Facebook, which says it is the largest part of the budget swallow digital advertising. As digital competition continues to grow, GMG hope that the transformation plan will help the business to break even at the operating level in 2019.
The shift to tabloid format will also require the closure of its printing site in Trafford and Stratford, which will affect about 50 jobs, and three specially commissioned £ 80 million printing press that will be sold or disposed of. The Guardian has signed a contract to Trinity Mirror, publisher of the Daily Mirror, Sunday Mirror and Sunday People, to print a new tabloid format from the beginning of next year. The costs associated with pressing specialists have made them more expensive to run, and move to outsource is expected to generate millions of pounds for GMG in savings annually.
Going forward, in addition to colorful and new, tabloid format smaller, Guardian will also experiment further with a membership scheme. This is fast becoming a core aspect of the business and last year the Guardian claimed more than 50,000 people had paid to sign up, with members paying between £ 5 and £ 60 a month to join one of the three levels of membership. The newspaper has over 150,000 people sign up as a non-paying members and a total of 181 000 digital subscribers across print and digital. Above all, the Guardian has stated on many occasions that he wished to avoid being forced down the route paywall. If the tabloid format helps to thwart this happens, it could be considered a small Digital Marketing Companies Newcastle price to pay to hold free, independent journalist content.
Membership scheme is still in its early days. “What we have to work out, it was a donation, someone just say I want to keep the Guardian open and free for all?