In the past, a website all about plain text and basic images. They are not always designed to be visually appealing for desktop computers allow mobile devices only. Their main Digital Marketing Agencies Stafford purpose is to provide their data effectively.

The days are mostly gone and now the web design has become something of a fashion trend with a lot of competition. mobile access to the Internet has massively increased in the last seven years, overtaking the desktop computer access in 2014. With the high level of traffic requesting a web site via mobile devices, it only shows the desktop version of the “work” is not good enough. I will present you two options to resolve this issue:

Mobile Optimized Web Design
separate mobile-optimized website from their desktop variety. They are specifically designed for mobile devices and include images very dense, less content and adding the overall user experience faster and more simplified, which is usually what people want when browsing on mobile phones.

mobile optimized website yet started to die because of the arrival of responsive web design. Responsive websites generally need a bit of work, so that resources are less likely to cut development time and costs. The benefits of mobile optimized web site can now be incorporated into a responsive website with extra work.

Responsive Web Design
Responsive web design appeared in 2011 and has become increasingly popular in the web development world thanks to 3rd party frameworks such as front-end bootstrap. responsive design built into the core structure of a website and reacted with a screen size of which device you use. This means that developers do not need to cater to a specific screen size devices such as the Apple iPhone, Samsung Galaxy, HTC, etc. Instead, the website will ‘respond’ to the screen size and fit appropriate, present a fluid and effective design for all devices with a single template.

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One major drawback to responsive web design is the data transfer. Because the content and the same data is downloaded if you look at the desktop or mobile site, you could end up downloading additional content that may not be visible or required for your specific device. This can cause you to use more of your mobile data allowance. The best thing to show only the main content when using responsive web design and try to prevent something unnecessary ones included.

In conclusion
If you do not have a mobile friendly website, whether it’s cell phone or mobile optimized responsive, you could be penalized in Google search rankings. This may affect the business in a big way. Trends indicate that mobile traffic will continue to increase in the future as well. Remember, web design is becoming a fashion Digital Marketing Company in Stafford trend and it’s all about keeping up to date!