In 2020, the search engine optimization SEO strategy is not effective without the phone be considered. Without a mobile SEO strategy perfectly, you could be losing potential customers Digital Marketing Agencies in Newcastle and damage the existing SEO efforts.
If you are not sure where to start to improve your site’s performance mobile SEO, start by reading our practical guide on best practice mobile SEO in 2020!
What Mobile SEO?
Mobile SEO (search engine optimization mobile) is when a web site is optimized for the mobile user experience is optimal. If your website is optimized for mobile, has a better shot to achieve higher rankings in search engine results pages (SERPs). To find out how to optimize your site for mobile, you’ll need to bring out the first mobile SEO audit, to find the problem, and then make a strong SEO strategy phones.
Are Mobile SEO important?
mobile search increased by more than 50% of the current search is completed on mobile devices, so you can say mobile SEO is a big problem! mobile search also drive search presale, where customers can search for on their phone to review a product first before using their desktop to make a purchase.
Here are some of the best practices to help you to improve your site’s SEO rankings boost mobile and search:
Make sure your website is responsive
Ok, responsive website is not exactly a new phenomenon, but it is an important first step for mobile SEO. If your website is difficult to navigate on a mobile phone, people will find other websites that make it easier to find answers to their questions.
“81% of mobile phone users are more likely to buy from a company with a mobile site or an app that helps them easily find answers to their questions.” – Google
In all our sites responsive design with three things in mind: user experience, business goals and SEO! Find out more about our responsive website.
Help your customers find you on Google
Google search engine now mobile-first indexing, meaning that they will assess the quality of your website based mobile search engine results.
Prioritize site speed
If your site’s performance is not up to speed, you will not get the results you want from a mobile SEO. Mobile web pages that require an average of 15.3 seconds to load, with more than half of the user leaves a page if it takes more than 3 seconds to load. To stop customers going to competitors’ sites, make sure your mobile site faster speed is very important.
A good SEO agency will be on the ball with the speed of your mobile site by regularly monitoring with expert tools and work continuously to get up to speed as quickly as possible!
Mobile SEO for local searches
SEO Strategy excellent mobile can help businesses rank higher in local search. For best results, make sure your mobile content optimized for local searches using tactics such as:
The location of keywords in your title tag, content and meta data.
Applying Google Map embedded on your website.
NAP consistent data (Name, Address, Phone Number) on the internet.
Take advantage of structured data
With mobile search results displayed on a smaller screen, you might wonder how you can make your website stand out? The answer is rich snippets!
Rich snippets allows normal Google search results to display additional data on the SERPs (Search Engine Results Page). Without rich snippets, Google’s search results include 3 equal pieces of the data; title tag, meta description and URL. At the end of a rich snippet easier for users to find what they need when they search by phone.
How do you get rich snippets?
To get rich Digital Marketing Companies Newcastle you’ll need to add structured code first data in a specific format to your website. For more information about how to add rich snippets to your site to increase mobile SEO, visit Google Structured Data Helper.
What kind of rich snippets are there?
There are plenty of rich snippets that you can enable with the structured data on your website.