2020, Google launched a new algorithm Bert them and of course as an SEO practitioner, my immediate reaction was to learn how to optimize for these changes.
The main difference is Bert provide Digital Marketing Agencies Nottingham a better match for the pure intention of matching keywords in the query.
Other incremental changes that have occurred over the last two years is the continuing evolution of the Google SERP; Now there are several ways the query can be answered. List of traditional organic continues to move further down the page. We now look at the question and answer section, business and map list and take over real estate ads at the top.
So with all this in mind, how do we do SEO became clear over the web architecture is clean and the delivery of quality content, become a major marketing exercise.
Intention vs. keywords
What this shift mean? For SEO, that means it needs to come out from behind the counter and began to talk with users and understand why, how and what specifically looking for a search. We must focus not only on what the user is talking about, but how they talk about their issues, problems and needs in every aspect of the trip buyer. So many marketers to market their products and services because they never speak one-on-one to their target audience.
To get ahead of this, keyword research will be replaced by the research intent, where we will see the tools used to perform keyword research evolved to perform deliberate research more intuitive.
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this type of research is basically focused on the customer’s intent, to help you understand where you fit on the track of their buying habits. By providing the best answer to the question in that way, you can more reliably capture and convert customers.
Now more than ever companies need to stop treating SEO as an add-on to their digital strategy and not making it a key component of their business plan and SEO will grow their skillsets to better understand the full marketing and digital stack.
By 2020, it will be less about improving Digital Marketing Companies Nottingham and auditing matters SEO and more about improving marketing and business issues.