Many of our clients often ask us about meta descriptions and why they are important aspects of a site and SEO campaign. We hope our latest blog helps answer a few questions, if you have it too.

What is a meta description?

Meta description is a short paragraph that provides a summary of web page content. They are most often seen by typical web users Digital Marketing Agencies in Newcastle when using search engines, like Google. They consist of two to three short sentences; This paragraph gives users insight into what certain pages, without them need to click on the link. The description of the meta appears under the tag of the website title (the link that can be clicked on the blue machine) in the search engine.

As many as US SEO experts want Google to use the meta description that we provide, this does not always occur. Search engines will often draw meta descriptions of most text of the text instead, it is difficult to predict when this can occur but, it is estimated that it is because Google believes that the current meta description does not answer the request or explain the page.

Why is the description of the meta important?

The meta description is important because they show users about the link. Users are more likely to click on the website if they have an understanding of content and whether it answers their questions or relevant to their search terms.

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Image Credit: Google Image

Although Google has stated that it does not consider the existence of a description of meta in the ranking algorithm, the position may indirectly benefit. Value Click and Bounce are only two ways Google decides whether your website is feasible to display for search terms. If your website has high clicks, and a high percentage of users remains on the site, rather than immediately clicking, this shows Google that the user finds relevant information, which in turn, promotes ranking position.

Social media platforms, like Facebook, also often use meta descriptions when web pages are shared. When the URL is directly posted on the platform, it produces a page preview and only below the image, there will be a meta description of the site.

How long is the description of meta?

Until the end of 2017, the ideal length of the meta description was 160 characters, but, this recently changed, and now it can be for 275 characters. This means, not two to three lines that describe the page; You can now have up to six, depending on the length of the sentence. Additional lengths allow a more detailed page description, giving users more data when in the initial search, resulting in an enhanced user experience

Tips for writing meta descriptions

If you write a meta description, there are some things you should consider. First and foremost, it must be user friendly. The meta description must make sense, read it well and use Digital Marketing Company in Newcastle the correct spelling and punctuation. Second, short paragraphs must summarize the contents of the page; There must be a brief definition of what users can expect when clicking on the site. It must also attract readers to want to know more, so often, it is recommended to provide enough that they know the page will answer their questions, but also have enough information to make users click.

Have we missed something? Here in  we are proud of transparently with our clients, and we hope to provide clarity on aspects of SEO that they may not understand. Contact, and we will be happy to answer questions that you might still have.