On the off chance that you own or are accountable for computerized showcasing for a neighborhood business, Digital Marketing Agency Oxford presumably known about (or if nothing else seen) Google’s Local Services Ads (LSA) at this point. On the off chance that you haven’t, this is the ideal opportunity to study these successful advertisements that show up at the head of Google’s list items:
Why? Because when LSAs are present, 25.3% of all clicks are on paid results. When LSAs are absent, this figure goes down to 14.6%—a difference of 10.7%.
Our PPC team has been working with dozens of Blue Corona clients to set up and monitor their Local Services Ads, and we’ve learned quite a bit about this service offering since it launched.
Here’s how it works: Digital Marketing Agencies in Birmingham choose from a list of services for their industry. When a person’s search matches the criteria for those services, your ad will be eligible to show. Unlike Google Ads, because you are selecting categories and not specific keywords, you can’t pick exactly what your ads will and won’t show for. This may not be a big issue for some companies because you aren’t paying by the click.
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