Category: PPC Articles

There are many ways to target your ads to make sure you are showing to the right audience you think would be interested in your business and the products or services you offer. This targeting is a vital cog in helping you achieve your goals by getting valuable Digital Marketing Company Stafford leads and therefore give a helping hand in making sure your campaign as successful as possible.

There are various options you can utilize target to optimize your ad, here we focus on targeting viewers.

One of the first questions you should ask yourself is: ‘Who is your target audience?’. This is important information and once known, targeting your audience can be added to ad groups based on their interests, who they are, how they interact with your business before and what they are actively seeking, among other things. Your campaign performance can be improved by targeting audiences who are completing a specific action.

Google uses the data to generate audiences. It can, for example, previous Google searches or visits the page of history and the data collected here can then be used to help improve your campaign targeting your audience and even the strategy deals.

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different types of audiences that can be used to target different campaigns and will vary depending on what you are running, such as Display, Search or Video. Once you have identified your audience’s behavior, interests and needs then it can be defined and implemented in the campaign you select. You can use preconfigured audience by Google Ads or create a new audience or combined.

For Display campaigns, Google predicts that audiences are groups of people with specific intent, demographic and interest information using previously collected data. There are various categories that form that you can choose from, for example, people who like food and beverages or are interested in a concert or live music, or even people who have visited your website. then your ad will show to people who tend to fall in the selected category.

Audience targeting include:


It allows you to target your ads to reach a set of potential customers tend to fall into certain demographics such as age, gender, location and even the type of device they are using.

In the market

This spectator mode allows you to show ads to users who are looking for services or products like yours. These people may have already made a purchase, or may seek to make a purchase that makes them curious enough to interact with your ad.


This enables advertisers who have a television campaign to extend this online and reach many different audiences by using one of the Display or Search Network.


Similar audiences are not looking for services or products specifically, but they can interact with your ads based on interests associated with users in your remarketing lists.

custom intentions

For this audience type you can add keywords related to the users most likely to engage with your website and purchase the make. Additionally, you can also add URLs for apps, websites or YouTube content related to the interests of your target audience.


These users will see your ad as often as marketing targets users who have interacted with your web site, advertising or applications. During this time the user interacts with an ad before, they can be in any stage of the conversion and may even go back to complete the purchase or action.

To conclude, choosing the right type of audience and optimize your campaign’s suit will help ensure you’re targeting the right audience for your ad and therefore give you Digital Marketing Companies in Stafford a helping hand in meeting your goals and objectives.

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