I’ll just come out and say Intelligent Offer (aka offers auto, automatic bidding – for the purposes of this article I will stick to the Smart Offer for consistency) can provide better Digital Marketing Company Newcastle performance than manual bidding.
Keywords (pun intended) although it is able to.
Let’s return for a moment to call, Smart Offer not have the best reputation and to a certain extent, I can see why.
Scenario: You are going about your day inspection over the shiny, the best campaigns on Google Ads and you see a notice that says you can improve performance by using the Smart Offer (ie maximizing conversions).
Very nice! You enable the strategy and put your feet ready to see the results roll.
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After a few days, you check to see how close you are to be employee of the month … uh-oh, a LOT of money has been spent and there is little or no results to show for it … EEK.
Sound familiar? It’s usually kind of experiences people have encountered when it comes to Smart Deals.
I’ve managed through accounts and audit I’ve done over the last 12 months, some of the same themes that have been cut to why this is happening and is usually due to setup an account and time, more than the strategy itself does not become effective.
-It was good
Let’s see why you want to use the Smart Deals.
Special intelligent strategies are effective because they are able to utilize the data signal over manual bidding when calculating bids and do it in real-time. This means that you can take advantage of having your bid is customized for each individual ad auction based on the intent of the user to convert not only the alleged intention of the keyword.
This is an important distinction because it means that not only will offer smart to bid more for the right users, also will bid less for users tend to convert, each and every time ads are able to show.
Of course, you can get somewhere towards automating keyword-level bid by adjustment, scripts, and tools 3rd party, but they are adjustments over blanket approach and will always be a degree of inaccuracy, even if you update was their regular.
You may feel like you have more control by sticking to manual bidding, and that is fine if you get a good result, more power to you!
The largest push-back on the automation when it comes to deals, in particular, usually handover of control. It can be a daunting prospect to allow the recipient of your ad spend to have control over how much you bid.
The reality is though, with all the additional signals are available and the ability to adjust your bids in real-time based on intent, that you actually have more control over deals with automation – you just need to be open-minded to change the mindset.
If you are thinking of venturing into the world of automation, here are 3 steps to make sure we can be successful with Google Smart Ads Offer;
- True conversion setup
Clever strategy in order to go to work correctly, you will need to have conversions in your account for them to optimize for.
This may sound obvious, but this is the first step.
Automated strategies will only be as good as the data it should optimize for conversions. As the saying goes, garbage in, garbage out.
The important bit: If you have multiple conversions in your account, the strategy will optimize for each set to ‘Yes’, ‘Including dalam’Konversi’. This is the default setting for the Digital Marketing Companies Newcastle conversion in your account, so, more than likely all of your conversion will be set to yes.