When people start talking about Search Engine Optimization they can quite often start throwing around various terms that can be confusing to the uninitiated. In one part of the series Digital Marketing Companies Bournemouth we see our SEO basics of diving is becoming one of the most misunderstood areas of SEO, the dreaded realm of technical SEO.
What Technical SEO:
According Moz, Technical SEO is defined as “to optimize your site for crawling and indexing, but also could include technical processes intended to improve search visibility”. This is important because often technical SEO words can be thrown around without a proper understanding of what it means. It’s not uncommon to find that people call on-page SEO site optimization as technical. While SEO element on the page can have an impact on technical SEO (more on that later) we need to understand that the main focus on the optimization of technical SEO crawl to start learning how we can master.
So what crawlability?
Crawlability refers to how easy it is for the robots to crawl your website in an efficient manner. If you have a small website with only a small number of pages to optimize for crawlability relatively simple. If your website though large (an e-commerce sites are often the most affected by this) You will quite often find that the robot struggled to move through the site in an efficient manner. this is because search engines such as Google do not just crawl every page of your website as a matter of procedure. They set limits on how many pages they crawl on each at the point.
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As an example of the impact that poor crawlability can have your SEO lets imagine we have an e-commerce site that has 250,000 pages on it and lets say Google is only crawling 50,000 URLs each time you visit the site. With limited space that would bring Google 5 attempts to crawl every page on the site, and in fact a particular page will crawl a few times, so it will take longer than this initial estimate.
The impact of this is that if you make changes to your site, you do not have certainty when the page on your site will be seen by Google, which means you do not have an indication of when you might start to increase ratings.
What can be done to assist in making your site crawlable?
One of the most common ways you can optimize your crawlability on your site is to focus on the path to a crawl. effectively crawl lines outline the trip you want the crawler to take as they travel through your website. To create a crawl path you should choose goals that you want to drive the crawler heading. This may be a blog post, the service page, or it could simply be the home page of the site.
Once you decide where you want the crawler to an end, you need to sign their posts to that page. It is fortunately very easy. You only need to create a link that goes to pages within your site. The more links you have to a page that is easy for crawlers to access pages, and more importantly, the crawler will see the page. Examplea how much you might link to a specific page include:
Putting it Navigation You
Putting it in your footer
Linking to it from the Blog
Applying Breadcrumbs act as a link back to the previous page in the path.
Do not drive the crawler to the same page multiple timers are just wasting your crawl budget?
This is a good question. Yes, it can be done, but when it comes to the budget is wasted, you are unlikely to make a big dent in it from the targeted internal link building. You’re much Digital Marketing Agencies in Bournemouth more likely deliberately wasting your crawl budget by linking off to a page that you do not want the crawler to access.