Is your business services are optimized for profitability? Do you know where you are making money and Digital Marketing Agency in Southampton where you are bleeding money?
Creating a modeling agency works down to three things:
Hiring good people who get client results and help you retain clients;
Charging the right price for your service;
Obtain precise data on the job to find out the team and projects that are profitable and which are not.
Marcel Petitpas is cofounder and CEO of Parakeeto, which is a software company agent soon-to-launch it, as they say on their site, “automating your report so that you can simulate the decisions and make more money.”
As he says:
The goal is to help make it easier for service businesses to track important metrics that determines their profitability which is notoriously difficult for them to do unless they are large corporate companies and has hundreds of thousands of dollars to license the software company. So, if you find yourself building a spreadsheet to try and figure out simple things like, we make money on this project? That’s the problem we’re trying to solve.
Hello, all. Welcome back to the podcast Credo. It’s been a bit since I’ve done one episode but trying to go back there. I have produced a lot of the content of other places, in blogs, on YouTube, write a lot of e-mail. All of it, but the kick start back again because I admit that I am not an expert in everything. There are many people out there that are super, super smart. I’ve done a lot of episodes solo on this in the past but I’m trying to get back to a bit of balance, single episode teach you things but also bring in experts, people I listen to, that I respect, often my friends, and let they share them with your genius as well.
So today, of Canada on the call with me. Marcel and I were part of the SaaS Academy, which is a group coaching program and this Martell. Marcel and I have become friends over the past year or more. He is a marketing wizard.
He was phenomenal at what he does, especially with Facebook ads and things like that. He helped me out a ton, taught me a lot, help out Credo lot too. Basically what he said, he helped a high growth creative agencies, consultants and business services track appropriate metrics and maximize their profits. So now he’s just a phenomenal marketer but he’s also a phenomenal business mind. I’m really happy about this because the operations of the institution, the profitability of the agency, truly honest, not something I know a ton about. Or it’s not something that I would consider myself a world-class expert in the fight against Marcel is. He is co-founder and CEO Parakeeto believe me. Marcel, welcome to the show. If you wish, introduce us. Tell us about Parakeeto, tell us about yourself.
Thanks to the introduction of a very generous and kind John. It’s an honor to be here and I am glad that there are tuning in to listen to this. I hope that I will be able to share something that would be worthwhile. Yes, for this kind of sum up what I’m doing. I am a consultant profitability of the institution. I am also a business coach and I coach in the head positioned SaaS Academy so I have spent a very large part of my career helping business owners become more successful, and in particular has a focus on software and marketing or business consulting.
What we do in Parakeeto is we are building a set of tools. The goal is to help make it easier for service businesses to track important metrics that determines their profitability which Digital Marketing Company in Southampton is notoriously difficult for them to do unless they are large corporate companies and have hundreds of thousands of dollars.