E-commerce is simply buying and selling online. It refers to a commercial transaction – the exchange of money for goods or services – using the internet.
OK, what do we do? Who is there! Digital Marketing Agencies Sheffield Of course, it is the core of it, but there is much more to learn. Let’s run through the main things you need to know about e-commerce.
E-commerce – what’s in a name?
If you want to know the etymology of the word ‘e-commerce’, also sometimes written as ‘e-commerce’ easy: electronic commerce.
The term used to be used for each transaction made using electronic devices, such as barcode readers, telephones and fax machines, but (for good reason – the fax machine?!) All definitions of e-commerce that modern relating to commercial transactions on the Internet.
Where e-commerce happen?
So where did this transaction take place? Yes, obviously on the internet – but what kind of online environment is home to e-commerce?
An online store (or electronic) is where traders build a website to sell their products or services. Customers purchasing through the shopping cart and e-commerce platforms such as Magento, Demandware and Shopify.
Large numbers only e-commerce transactions also occur in the online market. You can now buy pretty much anything you want – from groceries and electronics to software services and drop – in markets like Amazon, eBay, Etsy and oDesk.
Social media also plays a major role in e-commerce today, with platforms like Facebook, Pinterest and Instagram host ads and direct buyers to the website of a merchant.
model of e-commerce
There are several types of e-commerce model that operates out there. Let’s take a look and quickly define them:
B2C (Business to Consumer)
A business selling products or services to individual consumers. For example, you buy a hat from online retailers.
B2B (Business to Business)
A business selling goods or services to other businesses. For example, a marketing agent to sell their services to companies that need marketing help.
C2C (Consumer to Consumer)
An individual selling a product or service to another individual. This is often done in an online marketplace like eBay.
C2B (Consumer to Business)
Individual offers products or services for sale to business. For example, you sell your photos have been taken to the photo stock business.
B2G (Business to Government)
A government buys goods or services from online business. For example, a city hire a city planner for congestion-easing scheme.
G2B (Government to Business)
A business pays the government for goods or services, or fees online. For example, a company pays tax on an online Digital Marketing Company Sheffield portal of the government.
G2C (Government to Consumer)
An individual pays the government for any of the above. For example, you pay parking tickets online.